Episode 1: Introduction to the “Run your own business” (RYOB) Blog series

The Coronavirus pandemic has proven to many of us that we are much more flexible than we previously thought. So much so that some people decided to open their own business, start a freelance career, or in other words become entrepreneurs. 

Maybe you have recently received your diploma, are fresh out of school and now ready to find your first clients. Or maybe you have worked for another company for a long time and now you are ready for a new challenge. Or maybe you have run your own business before and now face the challenge of offering a new service/product. No matter how new or experienced you are in the industry, self-employment always brings new challenges that all entrepreneurs face.  

For all those brave souls out there, like you, we dedicate this blog series. We offer you practical advice on how to set up and run your own business and address the most common issues that self-employed workers face - so that you can be the most successful entrepreneur you can be.

What do you get by reading?

This blog series was written by one of Sweden’s most experienced business coaches. Lena Gustafsson has coached hundreds of entrepreneurs and freelancers, in addition to running her own businesses. 

In this series you will get some of her 20+ years of experience condensed in just a few blog posts.

What topics do we cover?

Following topics will be covered and as the series roll out you can always check in on this starting point where we will be adding links to ensure you don’t miss and can alsways track back to posts. From here you can go straight to the topics that interest you most:

  • Setting up your business

  • How to figure out what type of company suits you best 

  • How to use your skills and motivation in your entrepreneurship journey

  • How to handle your finances

  • How to create a business plan and budget

  • How to set up and run a marketing strategy and attract new clients

  • How to take care of your personal development so that you can grow your business in a sustainable and healthy way

Join the community

Here at Guldkanten we offer more than just support and advice. We offer you a community - a place where you can belong, connect to others, and learn from real people in real time. Head over to our social media and join the conversation! 

Leave a comment with your questions, observations, or insights and lead the discussion! Or drop in for regular support, advice, and insights. 

Now let’s take a look at how you entrepreneurs can set up your business in the next episode “Setting up your business.”