5 Things entrepreneurs should know - Introduction

The entrepreneur’s checklist from an experienced coach

You tend to be action oriented, quick thinking and see opportunities where others miss them. Like to take action on possibilities you see and improve things around you. Do you recognize yourself in this? Then chances are you are an entrepreneur! If that is the case, I prepared 5 short articles for you.

Who am I?

First of all, let me introduce myself. My name is Lena Gustafsson. I am a professional certified coach (PCC) with 20+ years of experience in working with entrepreneurs, leaders, and driven people who are building the world of tomorrow. 

In my work I often see coaching acting as a catalyst for the entrepreneurs’ traits. Coaching channels all your energy into a structured, coherent framework. For example, it clarifies your desires and motivation, it brings in new perspectives, and it creates a space where you can experiment and test ideas. All this coaching process was proven to bring a sizable return on investment both on the balance sheet, and in your quality of life.* 

What do you get from reading these posts?

I have been coaching entrepreneurs for years. I often meet individualists with unmatchable willpower and open minds, who face uncertainty and take calculated risks with a lot of courage and wit. But I saw the other side of them as well - the regular person with strengths and weaknesses, fears and dreams.

The main theme that surfaced over and over again was that the strengths and weaknesses of the entrepreneur later became the strengths and weaknesses of the business. And all entrepreneurs face a set of similar challenges in this process of personal and professional growth. 


In this series of posts you will learn about the most common challenges the entrepreneur faces. And I will some ideas on how to address them based on what I have learned from the entrepreneurs I have been coaching.


Many of my clients spent a lot of time and resources identifying and addressing these challenges. You don’t have to. Learning from other peoples experience is a smart way to get head start. Follow my series of articles and pick your cherries.


Do you have any questions, would you like to know more, or you would like to simply get in touch? Email us at info@guldkanten.com